A DELI AND A DREAM

It started with a deli and a dream. 

In 1988 Noam Sokolow, a young entrepreneur with a gleam in his eye and a dab of mustard on his tie opened noah's ark, a classic deli that made Teaneck, NJ's collective mouth water. Today, the noah's ark family includes Noah's Ark Deli & Restaurant, Shelly's Vegetarian Café, a mail order business that ships gourmet frozen kosher food cross-country - even stunning, sky's-the-limit catering that has won accolades from heads of state (and you know how picky they can be). We're truly proud of the great lengths we go to for our customers. We'd love for you to be one of them. So look around our virtual deli case. See what you like, and let us know how we can help you today.

  • Noam Sokolow 

    Chief Deli Officer

     Years of Amazing Deli


    Favorite Sandwich: Hot Corned Beef on Rye


    Silliest Deli Moment: Getting mustard all over my tie!


    Favorite Condiment: Good deli mustard of course!